British luxury car manufacturer, Bentley, managed to record an increase in sales to 37 percent last year. This achievement marks the return of the sale of its British manufacturer is to praresesi era, at once dismissed the notion of reduction in consumption of luxury cars in Europe and America.
BBC news agency reported, the Bentley sales last year reached 7003 units. The highest increase occurred in the United States, namely 32 percent or as many as 2021 units. Meanwhile, China occupied the second position, with an increase of 100 percent or 1839 units. The cars that sold the most expensive priced at 133 thousand pounds sterling or U.S. $ 208 thousand.
According to Bentley’s CEO, Wolfgang Duerheimer, the increase in sales is a positive contribution to the company’s cash. The high sales was primarily driven by a new variant of the Continental GTC coupe sedan V8. “It’s nice to see the many new entrants to a product,” he said.
In December 2011, Bentley’s sales rose 69 percent to 1059 units. This achievement was driven by sales of new models of the Continental GTC, which was launched in October last year. Sales in December were carved into the best record since 2007 Bentley.
However, behind this success, a company affiliated with the German Volkswagen Group is facing internal constraints. They are still negotiating with the union because of salary issues. In December, staff at the Bentley factory in Crewe rejected a deal offered salary for the next two years. They want an increase of 4 percent in the first year and 3 percent in the second year.
Besides Bentley, another luxury car manufacturer is keen to boost sales of Mercedes. This year they will boost production to 1.4 million units, up 13 percent. “Mercedes-Benz will attack,” said Wolfgang Bernhard, one of the Director of Daimler.