3D animation movie ‘Puss in Boots‘ at the top of the box office has not been deterred. In the second week, the film that lifts the story of a cat Puss in Boots in the movie ‘Shrek 2′ is a success earned revenues of U.S. $ 33 million in the United States (U.S.) and Canada.
“This is unexpected good news. I really think it is driven by the power of word of mouth, critics, fans and momentum, “said Chief Marketing Officer of DreamWorks Animation, Anne Globe.
Quoted from Reuters page, the success of ‘Puss in Boots‘ became its own surprises. The reason, some observers predict the ‘Puss in Boots’ would be displaced by new entrants movie ‘Tower Heist’.
However, the fact that comedy film starring Eddie Murphy was only able to occupy the number two box office. Film ‘Tower Heist’ pocketing revenues of U.S. $ 25.1 million in first weekend screenings.
In position three, there is the movie ‘A Very Harold & Kumar Christmas 3D’. The film was pocketing revenues of U.S. $ 13.1 million or lower than expected production house for U.S. $ 15 million. However, this film should be more easily generate profits given the production costs incurred only U.S. $ 19 million.
Ranked films ‘Paranormal Activity 3′ slowly down each week. After being perched in positions one and two, the horror film genre have to settle for fourth place this week, with revenues reaching U.S. $ 8.5 million. The same thing was experienced science fiction thriller ‘In Time’. The film, starring actor Justin Timberlake and actress Amanda Seyfried is simply pocketed U.S. $ 7.7 million in the second week and have dropped to fifth from the top three.
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